So many stories but so little space. The high cost of printing and distributing a print magazine limits the amount of story telling and member news that can be shared in the traditional medium. Furthermore, the one-to-one relationship between magazine and reader limits the ability to optimize the single greatest touch point between members and the fraternity. Bigfish provided Internet Business Savvy, Graphic Design, and Web Site Development enabling the magazine editor and fraternity executives to begin a conversation with and among fraternity members. The online magazine centers around dialog where members can comment on articles and submit entries.
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