Our Work

The PDT organization lacked a cohesive Identity that expressed its core ideals especially when presenting their fraternity to today's student. Furthermore, the existing variety of communication materials failed to empower individual chapters to connect with today's college student and grow membership. Solution The solution was to rethink the overall identity for Phi Delta Theta. That included a new core identity for the master logo, a new website, and a new information portal. A campaign was then launched to connect with the younger audience and help local chapters promote recruitment. Logo Identity A mark was created to emphasize the traditional values of the fraternity while depicting the strides one must take to succeed. The "go far" tagline engages the viewer and encourages him to act.

• branding,
• marketing,
• recruiting,
• identity,
• phideltatheta,
• fraternity