How We Work

The Starfish Strategy

So, you've launched a web site. Now what? Frankly, that's a question that should be asked on the front end of your project. You've invested in graphic design, web development, and content publishing. What a shame if nobody sees it. We have a strategy to generate interest in your business or organization and specific tactics for driving visitors to your web site. We implement the plan regardless of who built the site. We call it the Starfish Strategy.

At the edge of the sea you'll find the Starfish using it's appendages to pull food-stuff toward it's middle for consumption. Imagine if you will that your web site is the middle and that the appendages are reaching toward the Internet into the places where your prospects and customers are spending time.

You'll likely find your audience using Google for searches, Facebook for community and friendship building, Twitter for word-of-mouth networking, YouTube for entertainment and product demonstrations, and other venues depending upon the demographic you're trying to reach.To reach them, you need a plan. 

Your plan should include a specific set of actions that will optimize the Internet for your purpose. We call it the Starfish Strategy. To learn more about how it works visit our YouTube channel.