How We Work

Starfish Strategy - The Book

A lot has been said of how social media is changing the landscape of marketing communications. Part of that conversation revolves around the technologies that enable it. We're also aware of the cultural shift that has created a context for it. In our book, The Starfish Strategy: How to Win Online, we present a model for how to use these technologies to drive traffic to your web site and connect with your prospects, customers and members.

The e-book provides tips on how to get started, thoughts on what to expect next and evidence of the cultural aspects of this phenomenon. We've identified touch-points that you'll find helpful when developing your marketing strategy. You might say we've put a few of the dots onto the page. However, we've not connected them. After all, connecting the dots is what we do.

Download the book here.

For additional information or for discussion contact tim@gobigfishgo.com or follow us on Twitter www.twitter.com/gobigfishgo