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7/11/2010 - You Still Need a Website
Apparently virtual kitty cats, beer pints and roses aren’t profitable enough to satisfy Facebook’s virtual ROI goals. So, they are closing the Gift... read more
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7/4/2010 - Whose Face is This?
It's the newest Facebook feature but there is more to it than meets the eye. This holiday weekend found me near the pool but never far away from my... read more
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6/27/2010 - Like Matters Now
Guess what? Facebook has confirmed that "all Open Graph-enabled web pages will show up in search when a user likes them.” Some call this a tactic in... read more
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6/22/2010 - ToyStory and Your Brand
An anxious Woody says, “Look I just need to get out of here.” Buttercup responds, “There is no way out!” Woody stares back at him in horror. Buttercup... read more
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6/14/2010 - Fans are Valuable. Advocates are Priceless.
Recent studies have proposed to place a dollar value on your brand’s social media connections. You know – fans. The study is onto some something. Yet... read more
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5/31/2010 - Hello, my name is Proof.
The man on the other end of the line said, "We can't do your plan." His organization is struggling to maintain relevance. He knows it but he's frozen... read more
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5/24/2010 - The Problem with Privacy: You and Me
Recent moves by Google and Facebook have more than just a few of us talking about privacy. Yet, I think the conversation is misdirected. There is... read more
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5/9/2010 - The Social Web and Really Cute Shoes
The question from the audience was simple. The response was equal parts a first step toward the social web and a fashion tip -- accessorize.He asked,... read more
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5/2/2010 - Wow! Uh Oh.
If you’re a marketer you have to be watching the recent moves of social media darlings Twitter and Facebook with equal thoughts of “Wow” and “Uh oh”.... read more
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4/20/2010 - Like is Easy to Like
Facebook has decided that Becoming a Fan was too serious a commitment for most of us. Or, was it because the "Like" link receives twice as many clicks... read more
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4/14/2010 - Their Ways Are Not Our Own
The Participation Age has converged with our messed up economy and is producing new approaches to connecting with people and building... read more
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4/5/2010 - The iPad: Oh Yes You Will
It will be the next innovation you buy. There, I said it. After hearing what a perfect device the iPad is for your grandma I decided to speak up for... read more
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3/17/2010 - The Shift: Facebook Wins.
Are you a business owner or organizational leader who still wonders how seriously to be taking Facebook? Are you still doubtful that is changing the... read more
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2/28/2010 - Tracy Morgan Loves Your Work
I recently received a handwritten love note from a customer. She raved about working with our team and ended her thoughts with “I love Bigfish.” It... read more
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1/29/2010 - It's not for them. It's for them.
Apple has taken a beating in the tech blogosphere for its recent release, the iPad. And, that may be all that you really need to know - because the... read more
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1/7/2010 - Five and One for 2010
The last decade brought a significant shift in the way that brands communicate with their prospects and customers. Consumers invited brands into their... read more
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12/30/2009 - 10 Things We Do Every Day
I did a lot of people watching during the holidays. People at the mall, coffee shops, and family get-togethers; just doing what people do. That’s when... read more
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12/29/2009 - George, I Want to Play
They are five simple words, “George, I want to play.” The economy of words is priceless. And, in the Participation Age they are everything.Here’s the... read more
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11/20/2009 - A Photo Album. Really?
In recent client conversations I have become increasingly aware of sameness. More aware of the trap we fall into when we model our ideas too closely... read more
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11/6/2009 - Sunrise. Sunset. Dealing with Real Estate Change.
My friend Jimmy Reed is a realtor by trade. He and Jim Black are the co-owners of Marx-Bensdorf Realtors in Memphis. But, I think if he could have any... read more